Our Story
From a small garage workshop to New Castle is favorite bike shop — here is how it all started.
Born from a Love of Riding
Mimi's Toys & Bicycles started in 2015 when Mimi, a lifelong cyclist and former auto mechanic, decided to open a shop focused on what mattered most: honest work and fair prices.
After years of fixing friends' bikes in her garage, she realized there was a gap in the market — a place where riders could get quality service without feeling pressured into unnecessary repairs. That is when she transformed a small space on North Dupont Highway into the shop it is today.
Today, we serve cyclists from all over Delaware — from families getting their kids first bikes to serious riders training for the Delaware Century Ride. Every bike that comes through our door gets the same attention to detail.
Meet the Team
Our certified mechanics are passionate cyclists who treat every bike as if it were their own.
Mimi Rodriguez
Owner & Lead Mechanic
Former auto mechanic turned bike enthusiast. Mimi has been riding for over 30 years and specializes in complex drivetrain repairs.
Marcus Johnson
Senior Mechanic
Certified through the United Bicycle Institute. Marcus handles our e-bike specialized services and suspension work.
Emma Chen
Junior Mechanic
Newest team member with a background in competitive mountain biking. Emma handles tune-ups and flat repairs with precision.
Why We Are Different
No Pressure Sales
We will never try to sell you something you do not need. If your bike is fine, we will tell you. That is our promise.
Transparent Quotes
You get a detailed estimate before any work begins. We stick to the price we quote — no surprise fees when you pick up.
Eco-Friendly Practices
We recycle old parts, use biodegradable cleaning products, and properly dispose of hazardous materials. Riding green starts with us.
Ready to Meet the Team?
Stop by our shop on North Dupont Highway and say hello. We would love to hear your story and help you with your riding needs.